Content rules
These are the rules behind every publishing decision on Kreyva — what belongs here, what never does, and what happens when someone reports something.
1.The rule that comes first
One question decides everything on Kreyva: does this help someone cook? Food being visible is not enough. Content has to teach something, or move someone towards their own kitchen. Making qualifies. Eating does not.
Every rule below is a way of answering that question consistently, so decisions are not made on taste or mood.
2.What is never allowed
These are stated plainly rather than left implied. None of it belongs on Kreyva, whatever else the content contains.
- Hate and discrimination — content that attacks or demeans people for who they are.
- Harassment and threats, directed at anyone, including other creators.
- Sexual content, and content that sexualises the food or the person cooking.
- Violence and graphic material, including gratuitous gore.
- Anything involving minors inappropriately. There is no grey zone here.
- Illegal content, or content promoting illegal activity.
- Dangerous instruction — methods that would injure or poison someone who followed them.
- Deliberate deception or impersonation, including passing off someone else's food or voice as your own.
3.What is allowed
- Cooking at any level, from a first omelette to a restaurant pass.
- Recipes, in any format.
- Technique — knife work, heat, timing, the things that are hard to read your way to.
- Ingredients: what they are, how to pick them, what to do with them.
- Equipment and how it is used.
- Baking of every kind.
- Drinks, when they are being prepared rather than just poured.
- Restaurants showing their own food and how it is made.
- ASMR cooking, when someone is actually cooking.
4.What is conditional
Some content sits on the line. It is allowed only when it teaches something or shows how something is made — not when it only shows food being consumed or bought.
- A restaurant meal filmed by a guest — fine if it explains the dish or how it is built.
- Food reviews — fine if you learn something about the food itself.
- “What I eat in a day” — fine if the dishes are actually made on camera.
- Shopping hauls — fine if they say what the ingredients are for and how to use them.
5.How it is enforced
There are three outcomes, never a pass/fail judgement.
- Clearly fine: it publishes.
- Clearly outside the rules: it is declined, with a plain explanation of why.
- Uncertain: it publishes, and is flagged for human review.
Uncertain defaults to publishing on purpose. Wrongly blocking real food costs a creator something permanent — a dish that never appeared, demand that never accumulated. Reviewing it afterwards costs very little. When we are unsure, we would rather be reading it after publication than deciding it before.
6.Reporting and appeals
- Anyone can report content, whether or not it is their own food.
- The person who reports is told the outcome. A report does not disappear into silence.
- Anyone whose content is removed can appeal, and an appeal is decided by a person, not automatically.
7.Repeat violations
Consequences escalate in steps, so a single mistake is not treated as a pattern.
- First, the content is removed.
- Then a warning.
- Then a temporary restriction.
- Then removal of the account.
Content involving minors, and credible threats, skip the ladder entirely.
8.Questions
If a decision looks wrong to you, or anything here is unclear, write to info@kreyva.com and you will get an answer from Kreyva.
See also the terms and the privacy policy.