For cooks and creators
Your cooking, not your following.
Kreyva is a food-only app, and it is being built right now. It has not launched. The cooks who arrive first are the ones who decide what it turns into.
On here you are read by the dish you made, not by the audience you brought with you.
Sliced ribeye,
resting
The signal
You find out who is waiting.
When someone taps Recipe on a dish that has no recipe written yet, they join a list for that dish. You see the number. That is it.
Sliced ribeye, resting
428
people waiting for the recipe
Views tell you a video was watched. Likes tell you it was liked. Neither tells you what to make next. Four hundred and twenty-eight people waiting for one dish is not a metric. It is a request.
Rasmus
@rasmus
14
Following
23
Saved
3
Posts
- Steak noodles, egg yolk428 waiting
- Kanelbullar, slow proof214 waiting
- Birria tacos96 waiting
Early
Build it with us.
The app is not finished. What gets built, in what order, and what the tools for cooks look like is still open.
If you tell us that posting is too slow, we change posting. If you tell us the recipe layout does not match how you cook, we change the layout. That is not a promise about the future. It is simply what a small product does while it is still small.
It is worth being clear that this ends. Once the app has settled and thousands of cooks are on it, no single voice moves it much. Right now, yours does.
This is not a programme and it does not have a name. It is early, and early people shape things.
Posting
Two things to post.
A video and a dish title. That is the whole requirement.
A video
Vertical, shot however you already shoot. Nothing to learn, no new format to master.
A dish title
What the thing is called. That is the second and last required field.
A recipe is optional. Always. You can add one the same evening, or next year, or when four hundred people have asked for it. Nothing is ever held back because you have not written it.
We will not nag you about it either. The waiting count is the only nudge there is, and it comes from real people rather than from us.
Reach
Visible in your country.
Verified cooks are ranked by country. A cook in Sweden shows up in Sweden's Top 10 instead of competing against the entire internet on the first day.
Top cooks — Sweden
- Linnea Sund
@linnea.bakes · 78,300 - Tobias Kok@tobias.kok · 52,100
Verification happens personally, one cook at a time. Someone looks at your food and talks to you. It is not a checkbox anyone can tick, which is the only reason it is worth having.
A small following in one country is a real position here. It is a much shorter walk to being one of the ten cooks people in Sweden see than to being noticed everywhere at once.
What it adds up to
Demand becomes your own thing.
Say you have posted a hundred dishes and ten of them have people waiting for the recipe. Those ten are not a vanity number.
They are the contents page of a cookbook, validated before you have written a word. You know exactly which dishes people intend to cook, because they asked for them by name.
From there you can build something of your own. A recipe collection. A book, in print or online. A series. Whatever fits what you make. When you release it, Kreyva tells the people who were waiting, so the audience you built here actually reaches you.
A commitment
You never receive anyone's email address.
Kreyva holds the addresses and sends the message on your behalf. You get the reach. We keep the details. That is the reason a person is willing to raise their hand and say they want your recipe in the first place, and it is not something we will trade away later.
Plainly
Where this actually is.
No spin in this section. Here is the whole picture.
- The app has not launched.
- There is no audience waiting on it yet.
- There are no payouts and no monetisation. There is nothing to earn today.
- What exists is a working app, a clear idea of what it is for, and room to influence it.
Anyone who joins now is joining early on purpose. That is the offer, and you are better placed than we are to judge whether it is worth your time.
Cook first, early.
Leave your email and we will come back to you before the app opens.
Rather write to a person? rasmus@kreyva.com